The year 2012 was the beginning of the education story. The brand started as a beauty studio , specializing in eyelash and eyebrow treatments, quickly becoming recognized and appreciated in Croatia, especially in Zagreb , thanks to its top-notch service and loyal clients. Kallos soon became more than just a salon – it began its transformation into a brand that would shape the lash & brow industry .

Martina Kallos became a key name in eyelash extensions during this period and her skills and knowledge were in demand throughout Croatia. This was the period when eyelashes were slowly but surely becoming a global hit. Martina never dreamed how important this period would be for her future career.

The year 2016 was also a turning point for our educational mission – Kallos Academy officially opened its doors and opened another salon! Aiming to raise industry standards and share our expertise, Kallos Academy has quickly become the leading academy for lash & brow professionals. In two locations - the center and the east of Zagreb, we have become a name that every beauty enthusiast remembers.
Our vision was clear: to empower and educate new generations of experts through high-quality education and practical training. This is where our journey towards creating professionals who will shape the future of the beauty industry began.

The year 2017 marks the beginning of Kallos professional products, KALLOS PRO LASH PROFESSIONAL. After years of planning, research and development, our brand officially saw the light of day. With a clear goal to change the lash & brow industry, Kallos set out with the idea of ​​creating products and education that would shape new standards of beauty.

After the launch of the professional Lash & Brow collection , Kallos is building a community of its ambassadors and educators. With an emphasis on high quality and innovative products, our collection has become a favorite among beauty professionals .
This initial success enabled us to grow rapidly and focus on the lash industry , establishing Kallos as a leader in the field of eyelash extensions. Our products immediately attracted attention and laid the foundation for long-term success.

The year 2019 marks a big step for Kallos – our brand begins to expand its presence across the region! With growing interest and trust, expanding its network of distributors and partners , Kallos is becoming recognized as a leader in the lash & brow industry in the regional market.

This step enables wider availability of our award-winning products and education in new countries, and brings new business opportunities and success to our partners. Rapid growth and continuous market expansion allow us to become the leading brand of choice for beauty professionals throughout the region.

The year 2022 brought a turning point for Kallos. With a vision for the future and growing success, we decided to make a complete brand transformation . The new logo reflects our modern aesthetic and high standards, while the expanded product offering brings innovation to the world of beauty .
This change was not just visual – with new ideas, collections and mission, Kallos has solidified its position as one of the leading lash & brow brands on the Croatian market . Our commitment to quality, education and professionalism has set new standards in the industry, inspiring thousands of professionals. Kallos is not just a brand – Kallos is a movement that defines the beauty of a new generation.

The year 2023 brings a new phase for Kallos – we are launching our Make up PUT YOUR BROW ON Collection , which is designed specifically for lovers of perfect eyebrows. This collection contains award-winning products that combine innovation, quality and long-lasting effect. Created for professionals and beauty enthusiasts, the Kallos PUT YOUR BROW ON collection offers premium products that will take any beauty routine to the next level. With a special emphasis on precision, durability and versatility, this collection is designed to meet all your brow needs.

The Kallos Make up Collection achieved outstanding success in 2023 and 2024, winning prestigious awards from well-known Croatian beauty portals and readers. Our products are recognized for their quality, innovation and excellent performance , making us one of the most desirable brands on the market.

These awards are confirmation of our efforts to provide top quality products that meet high standards and meet the needs of beauty professionals and beauty lovers throughout Croatia. We continue to innovate and expand our influence on the beauty industry.

The year 2024 marks a big step into the unknown! Kallos with its Make p Collection enters one of the largest retail chains in Croatia, making us even more accessible to a wider audience. This step allows our top-notch products to reach new customers and beauty lovers across the country.

This market entry confirms our growth and establishment as one of the leading brands in the beauty industry.